Arc writer Morgan Howard talked with co-coordinator of the Immigration Awareness Month (IAM) Photo Campaign, Mayela Peralta, to discuss the campaign’s purpose and goal. The campaign started March 1st and will continue until the 31st.
Q: Where did the idea for the IAM Photo Campaign come from?
A: IAM Photo campaign is part of SUIE’s annual Immigration Awareness Month also abbreviated as (I.A.M.) The photo campaign itself stemmed from Vidal and me trying to use social media to reach a broader audience.
Q: Who is the target audience of the campaign?
A: We didn’t have a target audience because we thought that the message behind the campaign could benefit everyone. Teens who are exposed to so many media sources they should see both sides to an immigrant and adults should also see that immigrants are than an issue a wall can fix.
Q: What is the overall goal of the campaign?
A: The overall goal of the campaign is to bring awareness to immigration issues and to help others see that immigrants are diverse, strong, educated and from various places.
Q: Where can the photographs be found?
A: The photographs can be found on Facebook event page called Immigration Awareness Month IAM photo campaign.
Q: What effects have you seen because of the campaign so far?
A: Many people have reached out and posted pictures of them, which makes it comforting. As much negative media immigrants receive it’s nice to know there is support out there.
Q: When and where will the event take place?
A: March 1st to March 31st.
Check out the event further on Facebook!